No. 2 - Make a Mark

Product Positioning, Move Fast, Good Marketing, Ideation Canvas

dimitri trembois

Aug 26, 2025

Welcome to the 9-5 to Founder Newsletter: Edition Nº 02

I share my learnings building a $1M/year startup from scratch, in public as a non-technical founder.

Into the Void

The internet is a blackhole. You cant expect to post and instantly get traction.

You have to hack the system: hack the algorithm, hack attention, hack creativity.

The secret is to find what works for you.

To find that hack you have to try many things and see what works. Most will land in the void but some will stick. Double down on the ones that work for you.

Put in the sweat equity, if that’s too much work for you don’t start a business.

Try posting 10x a day, try paid ads, try commenting on posts, try spamming forums until something works.

Move Fast // Break Things - don’t get fixate on one method that you want to work, find what actually works.

Weekly Standup

Make a Mark.

This week I ran a test ad on X for the newsletter, I’ve never ran ads before so I wanted to practice before launching a new product. Here’s the Ad

Started running outbound email sequence to sales leaders in the industry. I like the idea of positioning the outreach as an“interview” vs pitching the product. That’s something I will try next. The product is young and malleable so we can make changes to fit their needs.

Product Positioning

Shaan, host of MyFirstMillion, drops some sauce on how to position/pitch your product. I can’t believe this only has 600 views - must watch if you plan to raise funding, improve your website & marketing copy, or want to increase sales.

Tweet of the Week

I love simple and useful tips. Jacob from Creme gives us the 80/20 on best marketing practices. The first thing he mentions is exactly what Shaan covers in the video above.